Exploring Ecommerce Websites 

Although this section focuses on types of e-commerce sites, it is important to remember that most websites serve multiple functions. Websites wear many hats, but visitors may only be aware of one of them.

• Exploring Ecommerce Sites
• Online Mall: Yahoo Stores
• Virtual Storefront: Amazon
• Online Auction: Ebay
• Customer Support: Home Depot
• Related Resources

As you visit these sites, look for features that indicate site purpose, show audience awareness, demonstrate value-added content, and encourage repeat visits.