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Electronic Commerce Basics
- What is electronic commerce?
- Who uses it?
- How can it help your business?
- The changing world wide web
- Online shopping
- Emerging mobile commerce
- Security concerns
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Finding Business Information and Services Online
- Finding business information on the Internet
- Keeping up-to-date online
- Managing your online office
- Networking on and offline for your business
- Making the most of mobile technology
- Tracking your competition
- Doing business with suppliers
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Exploring Ecommerce Websites
- Customer service
- Marketing / branding
- Malls and storefronts
- Content providers
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Planning Your Website
- Planning your website
- Finding a website host
- Using templates and demos
- Multi-media
- Blogging and podcasting
- Databases: the power behind ecommerce
- Tools and resources
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Promoting Your Website
- Getting listed by search engines & directories
- Building traffic
- Measuring progress
- Maintaining and updating your website
- Email and viral marketing
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Developing Your Internet Business Plan
- Overview
- Website Planning Checklist
- Website Promotion Checklist
- Press Releases
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